Internal marketing policies, procedures and ethical practices can also save you costs. Such as lawsuits, penalties and reputation damage.
CFO car company:
“Some years ago, we had problems in our compliance area concerning our products. More recently, when those matters were solved, I started to ask myself how compliant our marketing department is. First and foremost, I hired MiM for a second opinion on effectiveness and efficiency of our marketing department and it’s suppliers. And apart from that, MiM found out there was no clear set of rules or code of conduct for marketing. They helped us to come up with a tailor-made code of conduct for marketing and a way to observe this.”